An economic historian stranded in Oaxaca recently decided that a nighttime bus through a State Department travel-warning zone was preferable to paying Delta Airlines $1,200 to change her flight home. She is not an outlier. She is the American consumer in 2026: furious, trapped, and increasingly willing to do something insane just to keep her money out of corporate hands.

The Numbers Tell the Story and the Story Is Ugly

Here is what is actually happening, stripped of spin. Corporate profits after tax hit a seasonally adjusted annual rate of $3.9 trillion in the first quarter of 2026, according to The Guardian. As a share of GDP, corporate profits reached 15.8% in the fourth quarter of 2025. That is a post-World War II record. The last time anything close to this happened, Eisenhower was president and a gallon of gas cost a quarter.

At the same time, employee compensation as a share of GDP has dropped to less than 10%. The gap between those two numbers has never been wider in modern American history. KPMG chief economist Diane Swonk put it plainly, telling The Guardian this gap is essentially 'a measure of inequality, which creates social and economic instability.' She then referenced the French Revolution as 'an extreme example' of that instability. When your chief economist is invoking guillotines, you may want to take a moment.

The Customer Is Not King. The Customer Is a Pigeon.

The University of Michigan has been tracking consumer sentiment for over 60 years. It just hit a new low. Customer complaints about goods and services surged 16% in the first quarter of 2026, according to the American Consumer Satisfaction Index, which has tracked that figure since 1994. Both records. Both terrible.

Here is the part that should make your head explode. Despite being furious, people are staying with the companies they hate. The satisfaction index's founder, Claes Fornell, noted in May that 'paradoxically, and contrary to what occurs in efficient markets, customer retention has increased.' Translation: Americans are getting ripped off, they know they're getting ripped off, and they have nowhere else to go. This is not a customer relationship. This is a hostage situation with a loyalty rewards program.

Fornell said in February that companies can now raise prices without improving customer satisfaction because trapped customers and eliminated competitors have made the normal rules of markets irrelevant. 'These are not signs of a healthy economy,' he added. That is the kind of understatement that deserves its own award.

Decades of Mergers Built This Cage

This did not happen overnight and it did not happen by accident. The Guardian's reporting makes clear that decades of mergers have systematically eliminated consumer choice across sector after sector. Companies got so big they could push industry-friendly regulation and then charge whatever they wanted, knowing full well that disgruntled customers had nowhere to go.

Author Cory Doctorow, who literally wrote the book on this phenomenon, called it 'enshitification.' His explanation to The Guardian is worth quoting in full because it is the most honest framing you will find anywhere: 'Asking why companies went bad is like asking why a company that sells reasonably priced goods on the near side of the TSA checkpoint is charging $15 for water on the far side.' They are not evil. They just know you cannot leave. Once you understand that dynamic, everything from your cable bill to your health insurance deductible to that Delta change fee starts making a horrible, perfect sense.

The Rest of the World Figured This Out Already

Look at what other developed countries did differently. Marcus Herbert, editor of the influential UK consumer advocacy site Money Saving Expert, told The Guardian: 'I have multiple choices of broadband supplier and energy supplier. Consumers have true power in a world where they can switch their business to another provider.' Stricter anti-monopoly enforcement in the UK and across much of Europe meant competition survived long enough to keep doing its job.

In the United States, the opposite happened. Mergers were waved through. Regulators were captured or defanged. And now Americans pay more for worse internet, worse airline service, worse healthcare outcomes, and worse customer experiences than most of their peer nations. Not because Americans are bad consumers, but because the legal framework that was supposed to protect competition was systematically dismantled while everyone was watching something else.

Alexander DePaoli, a Northeastern University marketing professor who studies consumer anger, told The Guardian that customers are now starting to see brands as 'a rival or an adversary.' That is a profound shift. It used to be that brand loyalty was about trust. Now it is about which company you distrust least. That is not a consumer economy. That is a protection racket with better graphic design.

So What Does Anyone Actually Do About This

Marie Duggan, the economic historian who took the midnight bus through Sonora rather than hand Delta $1,200, arrived exhausted on the other side of the border. She was pleased with herself, and honestly, fair enough. But The Guardian is right to note that dangerous bus rides and product boycotts are not a systemic solution. One person's principled stand against a trillion-dollar industry is a rounding error on a rounding error.

The St. Louis Fed's economist Ricardo Martin pointed out that the pandemic accelerated the shift toward a digital economy that let firms produce more with fewer resources, particularly in retail and wholesale. Fewer workers, more automation, higher profits, worse service. That is the direction things are heading without serious intervention. The question of what intervention looks like, who has the political will to do it, and whether any of the people currently running the federal government have any interest whatsoever in reining in corporate power is, at this particular moment in American history, a question that practically answers itself.

The Dingo Take

Corporate profits just hit their highest share of the American economy since before the Korean War. Employee compensation just hit its lowest. Customer satisfaction just hit a 30-year floor. These things are not coincidences. They are a system working exactly as designed, after decades of deliberate policy choices that prioritized corporate consolidation over competition and shareholder returns over the humans those companies are supposed to serve.

The woman who took the bus through a State Department travel-warning zone rather than pay Delta's change fee is not crazy. She is rational. She correctly identified that she was being treated as a captive revenue source rather than a customer, and she did the math on her available options. The fact that 'dangerous border crossing' ranked above 'pay the airline fee' on her decision tree tells you everything you need to know about how far the relationship between American companies and the people who fund their record profits has deteriorated.

None of this is going to be fixed by consumer apps or browser extensions or tips from personal finance influencers. Doctorow is right. Fornell is right. The French Revolution reference was a bit much but also she is not entirely wrong. This is a structural problem that requires structural solutions: real antitrust enforcement, genuine competition policy, and a government that treats monopoly power as a threat to ordinary people rather than a feature of a healthy business climate. Good luck getting any of that from the people currently in charge of anything.

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